Brand Manager

Career Area: Marketing and Public Relations

Occupation Group: Marketing Specialists

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Brand Manager earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $76,047

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

National

The average salary in the United States for those pursuing this career is $82,676

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

What Does a Professional in this Career Do?

Brand Marketing Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

LocationGrowth
North Carolina429+14.8%
Nationwide13684+10.1%

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Brand Manager is expected to have in order to experience success in this field:

  • Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
  • Communication Skills: The ability to convey information to another effectively and efficiently.
  • Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
  • Planning: Working experience with the process of thinking about and organizing the activities required to achieve desired goals.
  • Research: Experience performing creative and systematic work to understand a product, market, or customer, either before building a new solution, or to troubleshoot an existing issue

Specialized Skills

These skills are specific to working in this career:

  • Brand Experience: Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments.
  • Marketing: Marketing is the study and management of exchange relationships.
  • Budgeting: Experience planning how the financial resources of a business or department are to be allocated during the next business period.
  • Brand Marketing: Working experience of Brand Marketing. Branding is a concept that extends far beyond the marketing of 'brand name' designer jeans and other products. A company's brand represents their market identity-who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business, from those selling breakfast cereals, to those developing new technologies, to those providing logistic support to other businesses.
  • Project Management: Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.

Distinguishing Skills

Any Brand Manager that possesses the following skills will stand out against the competition:

  • Strategic Marketing: Experience defining and performing marketing activities that are consistent with a company s plans and use of resources over time to achieve it's communicated objectives
  • Branding Campaigns: In digital marketing context, a branding campaign is an advertising campaign for which visits, leads, conversions or other forms of immediate direct responses are not the priority.
  • Media Planning: Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use.
  • Consumer Segmentation: Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
  • Trade Marketing: Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Experience Required%
0 to 2 years16%
3 to 5 years52%
6 to 8 years21%

Many of the programs offered through NC State are designed for working professionals who need additional credentials to enhance existing work experience.

Students who do not have the expected level of experience may wish to look into internship and employment opportunities.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

  • Brand Manager
  • Marketing Manager
  • Associate Brand Manager
  • Brand Marketing Manager
  • Brand Strategist

Similar Occupations

If you are interested in exploring similar occupations, you may want to research the following job titles: