Digital Marketing Analyst

Career Area: Marketing and Public Relations

Occupation Group: Marketing Specialists

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Digital Marketing Analyst earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $70,975

National

The average salary in the United States for those pursuing this career is $73,600

What Does a Professional in this Career Do?

Assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Digital Marketing Analyst is expected to have in order to experience success in this field:

• Communication Skills: The ability to convey information to another effectively and efficiently.
• Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
• Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
• Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
• Detail-Oriented: A detail oriented person is someone who pays attention to the details and can make a conscious effort to understand causes instead of just the effects, and that does this in a second nature type of way.

Specialized Skills

These skills are specific to working in this career:

• Digital Marketing: Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
• Google Analytics: Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
• Marketing: Marketing is the study and management of exchange relationships.
• SQL: SQL ( ESS-kew-EL or SEE-kwl, Structured Query Language) is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS).
• Tableau: Tableau Software ( tab-LOH) is a software company headquartered in Seattle, Washington, United States which produces interactive data visualization products focused on business intelligence.

Distinguishing Skills

Any Digital Marketing Analyst that possesses the following skills will stand out against the competition:

• Digital Advertising: Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
• Search Engine Optimization (SEO): Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results.
• Consumer Behavior: Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants.
• Attribution Modeling: Working experience of Attribution Modeling. An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions.
• Tag Management: Working experience of Tag Management. A tag management system is designed to help manage the lifecycle of e-marketing tags (sometimes referred to as tracking pixels or web beacons), which are used to integrate third-party software into digital properties

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

• Digital Marketing Analyst
• Marketing Analyst
• Marketing Data Analyst
• Digital Analyst
• Product Analyst

Similar Occupations

If you are interested in exploring similar occupations, you may want to research the following job titles:

• Marketing Campaign Analyst
• Strategic Marketing Analyst
• Marketing Automation Analyst
• Marketing Analyst