Digital and Traditional Marketing Careers | Event Marketing Specialist

Event Marketing Specialist

Career Area: Marketing and Public Relations

Occupation Group: Marketing Specialists

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Event Marketing Specialist earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $45,110

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

National

The average salary in the United States for those pursuing this career is $47,603

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

What Does a Professional in this Career Do?

Organizes and handles implementation of events in which a business meets directly with potential customers to market products or services. May help set up marketing booths at trade shows, concerts, sporting events, or town fairs.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

LocationGrowth
North Carolina129+28.8%
Nationwide4297+23.2%

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Event Marketing Specialist is expected to have in order to experience success in this field:

  • Communication Skills: The ability to convey information to another effectively and efficiently.
  • Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
  • Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
  • Planning: Working experience with the process of thinking about and organizing the activities required to achieve desired goals.
  • Organizational Skills: Experience with a systematic process of structuring, integrating, co-ordinating task goals, and activities to resources in order to attain objectives.

Specialized Skills

These skills are specific to working in this career:

  • Marketing: Marketing is the study and management of exchange relationships.
  • Event Planning: Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans.
  • Social Media: Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
  • Project Management: Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.
  • Budgeting: Experience planning how the financial resources of a business or department are to be allocated during the next business period.

Distinguishing Skills

Any Event Marketing Specialist that possesses the following skills will stand out against the competition:

  • Brand Marketing: Working experience of Brand Marketing. Branding is a concept that extends far beyond the marketing of 'brand name' designer jeans and other products. A company's brand represents their market identity-who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business, from those selling breakfast cereals, to those developing new technologies, to those providing logistic support to other businesses.
  • Social Content: Working experience of Social Content, which involves the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
  • Ad Campaigns: An advertising campaign is a series of advertisement message that share a single idea and theme which make up an integrated marketing communication (IMC).
  • Social Media Marketing: Social media marketing is the use of social media platforms and websites to promote a product or service.
  • Direct Marketing: Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Experience Required%
0 to 2 years51%
3 to 5 years47%
6 to 8 years1%

Many of the programs offered through NC State are designed for working professionals who need additional credentials to enhance existing work experience.

Students who do not have the expected level of experience may wish to look into internship and employment opportunities.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

  • Marketing Coordinator
  • Marketing Specialist
  • Event Marketing Specialist
  • Marketing Program Specialist
  • Marketing Event Coordinator

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