Digital and Traditional Marketing Careers | Event Promotions Marketing Associate

Event Promotions Marketing Associate

Career Area: Sales

Occupation Group: Non-Technical Sales

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Event Promotions Marketing Associate earns the following wages (national and state):

State

We do not have this data at this time.

National

The average salary in the United States for those pursuing this career is $50,144

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

What Does a Professional in this Career Do?

Plans and organizes event based marketing promotions for business products or services. Organizes events or event-based campaigns that reach targeted audiences directly, in person or online. Assists with planning, publicity and logistics for promotional events.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

LocationGrowth
North Carolina0-2.2%
Nationwide29-3.6%

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Event Promotions Marketing Associate is expected to have in order to experience success in this field:

  • Communication Skills: The ability to convey information to another effectively and efficiently.
  • Self-Starter: A self-starter is a person who has initiative
  • Problem Solving: Problem solving consists of using generic or ad hoc methods, in an orderly manner, for finding solutions to problems.
  • Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
  • Organizational Skills: Experience with a systematic process of structuring, integrating, co-ordinating task goals, and activities to resources in order to attain objectives.

Specialized Skills

These skills are specific to working in this career:

  • Advertising: Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.
  • Marketing: Marketing is the study and management of exchange relationships.
  • Event Planning: Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans.
  • Sales: Experience selling products or services to consumers.
  • Advertising Sales: Ad sales management - Ad sales management refers to the commercial and administrative process of selling and billing ad campaigns to agencies and advertisers.

Distinguishing Skills

Any Event Promotions Marketing Associate that possesses the following skills will stand out against the competition:

  • Customer Acquisition: Working experience of Customer Acquisition, which is the process of persuading a consumer to purchase a company's goods or services. The cost associated with the important customer acquisition process is an important measure for a business to evaluate in combination with how much value having each customer typically brings to the business.
  • Brand Management: In marketing, brand management is the analysis and planning on how that brand is perceived in the market.
  • Digital Advertising: Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
  • Retail Sales: Working experience of Retail Sales, which is the knowledge of principles and methods for showing, promoting, and selling products or services.
  • Pharmaceutical Sales: Working experience of Pharmaceutical Sales, which is persuading doctors to prescribe pharmaceutical products to patients. In addition, it is providing an educational service by keeping doctors updated on the latest changes in medical science.

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills:

  • Customer Acquisition: Working experience of Customer Acquisition, which is the process of persuading a consumer to purchase a company's goods or services. The cost associated with the important customer acquisition process is an important measure for a business to evaluate in combination with how much value having each customer typically brings to the business.
  • Promotional Campaigns: A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to a target audience. The typical campaign uses different media resources including internet, newspapers, television, radio, and print advertising.
  • Sales Management: Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations.
  • Territory Management: The definition of territory management describes a process that helps inside sales reps by defining geographical sales territories based on market factors and customer intelligence data.
  • Field Marketing: Field marketing is a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions on the field.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Experience Required%
0 to 2 years71%
3 to 5 years29%
6 to 8 years0%

Many of the programs offered through NC State are designed for working professionals who need additional credentials to enhance existing work experience.

Students who do not have the expected level of experience may wish to look into internship and employment opportunities.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

  • Event Promotions Marketing/Advertising/Public Relations
  • Retail Sales, Advertising/Marketing
  • Event Advertising/Marketing
  • On-Site -Offers On The Spot
  • Retail Advertising Sales With, High Commission K Comp