Digital and Traditional Marketing Careers | Marketing Campaign Analyst

Marketing Campaign Analyst

Career Area: Marketing and Public Relations

Occupation Group: Marketing Specialists

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Marketing Campaign Analyst earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $75,319

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

National

The average salary in the United States for those pursuing this career is $69,639

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

What Does a Professional in this Career Do?

Researches and develops targeted marketing campaigns and campaign strategies for a company. Develops marketing plans, coordinates with brand managers on campaign structure, ensures desired market segments are reached. Works with designers, publishers, merchandisers to ensure campaign success.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

LocationGrowth
North Carolina46+28.8%
Nationwide1342+23.2%

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Marketing Campaign Analyst is expected to have in order to experience success in this field:

  • Communication Skills: The ability to convey information to another effectively and efficiently.
  • Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
  • Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
  • Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
  • Research: Experience performing creative and systematic work to understand a product, market, or customer, either before building a new solution, or to troubleshoot an existing issue

Specialized Skills

These skills are specific to working in this career:

  • Marketing: Marketing is the study and management of exchange relationships.
  • SQL: SQL ( ESS-kew-EL or SEE-kwl, Structured Query Language) is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS).
  • Campaign Performance Analysis: Working experience of Campaign Performance Analysis, which is analyzing the effectiveness of the campaign using reports and campaign statistics, including: the number of leads generated, the amount of opportunities tied to the campaign, the amount of business generated from the campaign, and more.
  • Campaign Management: The planning, executing, tracking and analysis of direct marketing campaigns.
  • Project Management: Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.

Distinguishing Skills

Any Marketing Campaign Analyst that possesses the following skills will stand out against the competition:

  • Branding Campaigns: In digital marketing context, a branding campaign is an advertising campaign for which visits, leads, conversions or other forms of immediate direct responses are not the priority.
  • Email Marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email.
  • Consumer Behavior: Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants.
  • Email Campaigns: An email campaign is a coordinated set ofemail marketingmessages delivered at intervals and designed to escalate a persuasive argument to purchase, subscribe, download, etc.
  • Marketing Operations: The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Experience Required%
0 to 2 years41%
3 to 5 years49%
6 to 8 years7%

Many of the programs offered through NC State are designed for working professionals who need additional credentials to enhance existing work experience.

Students who do not have the expected level of experience may wish to look into internship and employment opportunities.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

  • Marketing Analyst
  • Account Strategist
  • Account Planner
  • Wellness Marketing Campaign Analyst
  • Marketing Campaign Analyst

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