Digital and Traditional Marketing Careers | Marketing Operations Analyst

Marketing Operations Analyst

Career Area: Planning and Analysis

Occupation Group: Business Analysis

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Marketing Operations Analyst earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $72,585

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

National

The average salary in the United States for those pursuing this career is $74,754

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

What Does a Professional in this Career Do?

Analyzes and reports data on marketing processes to help a business or organization improve efficiency and support marketing operations. Documents marketing-related business processes and identifies opportunities for improvements.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

LocationGrowth
North Carolina43+32.6%
Nationwide1326+27.5%

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Marketing Operations Analyst is expected to have in order to experience success in this field:

  • Communication Skills: The ability to convey information to another effectively and efficiently.
  • Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
  • Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
  • Problem Solving: Problem solving consists of using generic or ad hoc methods, in an orderly manner, for finding solutions to problems.
  • Detail-Oriented: A detail oriented person is someone who pays attention to the details and can make a conscious effort to understand causes instead of just the effects, and that does this in a second nature type of way.

Specialized Skills

These skills are specific to working in this career:

  • Operations Analysis: Definition of operations analysis: the systematic examination of a tactic or other military procedure usually by mathematical and statistical methods to determine its efficiency and to devise or indicate possible improvements
  • Marketing Operations: The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing.
  • Marketing: Marketing is the study and management of exchange relationships.
  • Salesforce: Salesforce provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events.
  • SQL: SQL ( ESS-kew-EL or SEE-kwl, Structured Query Language) is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS).

Distinguishing Skills

Any Marketing Operations Analyst that possesses the following skills will stand out against the competition:

  • Google Analytics: Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
  • Data Science: Data science, also known as data-driven science, is an interdisciplinary field about scientific methods, processes, and systems to extract knowledge or insights from data in various forms, either structured or unstructured, similar to data mining.
  • Ad Operations: Ad Operations (aka online ad operations, online advertising operations, online ad ops, ad ops, and ops in the trade) refers to processes and systems that support the sale and delivery of online advertising
  • Data Mining: Data mining is the computing process of discovering patterns in large data sets involving methods at the intersection of machine learning, statistics, and database systems.
  • Quantitative Analysis: Experience performing economic, business or financial analyses that aims to understand or predict behavior or events through the use of mathematical measurements and calculations, statistical modeling and research.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Experience Required%
0 to 2 years37%
3 to 5 years55%
6 to 8 years5%

Many of the programs offered through NC State are designed for working professionals who need additional credentials to enhance existing work experience.

Students who do not have the expected level of experience may wish to look into internship and employment opportunities.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

  • Marketing Operations Analyst
  • Operations Analyst
  • Business Operations Analyst
  • Senior Principal Marketing Operations Analyst
  • Revenue Operations Analyst

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