Marketing Operations Manager

Career Area: Marketing and Public Relations

Occupation Group: Marketing Specialists

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Marketing Operations Manager earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $82,520

National

The average salary in the United States for those pursuing this career is $83,674

What Does a Professional in this Career Do?

Develops the strategic marketing operations for a company. Manages the marketing team, processes, IT resources and marketing processes that create demand for the company's products. Consults with other marketing leaders to support strategic business needs while improving the effectiveness and efficiency of processes, programs, and infrastructure.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Marketing Operations Manager is expected to have in order to experience success in this field:

• Communication Skills: The ability to convey information to another effectively and efficiently.
• Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
• Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
• Detail-Oriented: A detail oriented person is someone who pays attention to the details and can make a conscious effort to understand causes instead of just the effects, and that does this in a second nature type of way.
• Planning: Working experience with the process of thinking about and organizing the activities required to achieve desired goals.

Specialized Skills

These skills are specific to working in this career:

• Marketing: Marketing is the study and management of exchange relationships.
• Marketing Operations: The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing.
• Project Management: Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.
• Budgeting: Experience planning how the financial resources of a business or department are to be allocated during the next business period.
• Salesforce: Salesforce provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events.

Distinguishing Skills

Any Marketing Operations Manager that possesses the following skills will stand out against the competition:

• Pardot: Working experience of Pardot. Pardot is a lead marketing automation system that allows you to reach potential clients through a number of means, i.e. email campaigns, social media and paid marketing, to name a few.
• Brand Marketing: Working experience of Brand Marketing. Branding is a concept that extends far beyond the marketing of 'brand name' designer jeans and other products. A company's brand represents their market identity-who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business, from those selling breakfast cereals, to those developing new technologies, to those providing logistic support to other businesses.
• Eloqua: Working experience of Eloqua, which is a marketing automation platform (MAP), now owned by Oracle. This software is used by marketers, primarily B2B marketers, to help automate the lead generation process. Eloqua and it s ilk all have a database which stores prospect and customer information, an emailer which sends email to prospects and customers, and a website monitoring system which tracks prospect and customer activity on websites under control of the marketer.
• Consumer Segmentation: Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
• Account-based Marketing: Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills:

• Growth Strategies: Strategy aimed at winning larger market share, even at the expense of short-term earnings. Four broad growth strategies are diversification, product development, market penetration, and market development.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

• Marketing Operations Manager
• Marketing Communications Manager
• Marketing Manager
• Manager, Marketing Operations
• Director Of Marketing Operations

Similar Occupations

If you are interested in exploring similar occupations, you may want to research the following job titles:

• Marketing Manager (General)
• Event Marketing Manager