Sales Management Careers | Sales and Marketing Manager

Sales and Marketing Manager

Career Area: Sales

Occupation Group: Sales Managers

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Sales and Marketing Manager earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $64,805

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

National

The average salary in the United States for those pursuing this career is $65,649

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

What Does a Professional in this Career Do?

Manages and coordinates sales and marketing activities for a company. Oversees sales, marketing, and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

LocationGrowth
North Carolina62+11.3%
Nationwide1295+7.5%

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Sales and Marketing Manager is expected to have in order to experience success in this field:

  • Communication Skills: The ability to convey information to another effectively and efficiently.
  • Organizational Skills: Experience with a systematic process of structuring, integrating, co-ordinating task goals, and activities to resources in order to attain objectives.
  • Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
  • Planning: Working experience with the process of thinking about and organizing the activities required to achieve desired goals.
  • Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.

Specialized Skills

These skills are specific to working in this career:

  • Sales: Experience selling products or services to consumers.
  • Marketing: Marketing is the study and management of exchange relationships.
  • Marketing Management: Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
  • Sales Management: Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations.
  • Social Media: Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Distinguishing Skills

Any Sales and Marketing Manager that possesses the following skills will stand out against the competition:

  • Marketing Materials: The printed pieces, such as brochures, letterhead and business cards, you'll use to market your business .
  • Strategic Marketing: Experience defining and performing marketing activities that are consistent with a company s plans and use of resources over time to achieve it's communicated objectives
  • Strategic Sales: Working experience of Strategic Sales. Sales strategy is an approach to selling that allows the sales force to position the company and its product(s) to target customers in a meaningful, differentiated way.
  • Marketing Strategy Development: The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
  • Sales Meetings: A gathering in which a product or service is being discussed, and the benefits are outlined to the potential buyer. The sales meeting is not always a presentation format; it can sometimes be an informal conversation, phone call or online affair. The parties involved have this meeting between the initial contact and final purchase, in order to entice the customer.

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills:

  • Sales Cycle: The sales cycle is the process that companies undergo when selling a product to a customer. It encompasses all activities associated with closing sale.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Experience Required%
0 to 2 years42%
3 to 5 years46%
6 to 8 years8%

Many of the programs offered through NC State are designed for working professionals who need additional credentials to enhance existing work experience.

Students who do not have the expected level of experience may wish to look into internship and employment opportunities.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

  • Sales And Marketing Manager
  • Sales Sales Manager
  • Sales/Sales Leader/Sales Consultant/Sales Manager
  • Open On Our A Team - Sales - Sales Manager
  • Development & Marketing Manager

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