Digital and Traditional Marketing Careers | Trade Marketing Analyst

Trade Marketing Analyst

Career Area: Marketing and Public Relations

Occupation Group: Marketing Specialists

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Trade Marketing Analyst earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $43,568

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

National

The average salary in the United States for those pursuing this career is $54,195

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

What Does a Professional in this Career Do?

Ensures that trade promotions are appropriately planned, accrued for and reconciled through the trade management system

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

LocationGrowth
North Carolina68+28.8%
Nationwide1941+23.2%

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Trade Marketing Analyst is expected to have in order to experience success in this field:

  • Communication Skills: The ability to convey information to another effectively and efficiently.
  • Detail-Oriented: A detail oriented person is someone who pays attention to the details and can make a conscious effort to understand causes instead of just the effects, and that does this in a second nature type of way.
  • Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
  • Organizational Skills: Experience with a systematic process of structuring, integrating, co-ordinating task goals, and activities to resources in order to attain objectives.
  • Mentoring: Employee training system under which a senior or more experienced individual (the mentor) is assigned to act as an advisor, counselor, or guide to a junior or trainee.

Specialized Skills

These skills are specific to working in this career:

  • Merchandising: In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer.
  • Retail Industry Knowledge: Requires Retail Industry Knowledge. All businesses that sell goods and services to consumers fall under the umbrella of retailing, but there are several directions we can take from here. For starters, there are department stores, discount stores, specialty stores and even seasonal retailers.
  • Customer Contact: Experience working with business processes and technologies that are designed to engage customers and facilitate communication by a variety of channels.
  • Shrinkage Reduction: In accounting, inventory shrinkage (sometimes shortened to shrinkage or shrink) is when a retailer has fewer items in stock than in the inventory list due to clerical error or goods being damaged, lost, or stolen between the point of manufacture (or purchase from a supplier) and the point of sale.
  • Hazardous Waste: Hazardous waste is waste that poses substantial or potential threats to public health or the environment.

Distinguishing Skills

Any Trade Marketing Analyst that possesses the following skills will stand out against the competition:

  • Sales Analytics: Sales analytics is the process used to identify, model, understand and predict sales trends and sales results while helping in the understanding of these trends and finding improvement points.
  • Trade Marketing: Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level.
  • Market Research: Market research (also in some contexts known as Industrial Research) is any organized effort to gather information about target markets or customers.
  • Digital Marketing: Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
  • Business Intelligence: Business Intelligence (BI) comprises the set of strategies, processes, applications, data, technologies and technical architectures which are used by enterprises to support the collection, data analysis, presentation and dissemination of business information.

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills:

  • Adobe Analytics: Working experience of Adobe Analytics. Adobe Analytics is an industry leading solution that empowers you to understand your customers as people what they want, need, and believe.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Experience Required%
0 to 2 years75%
3 to 5 years21%
6 to 8 years3%

Many of the programs offered through NC State are designed for working professionals who need additional credentials to enhance existing work experience.

Students who do not have the expected level of experience may wish to look into internship and employment opportunities.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

  • Backroom Coor
  • Category Analyst
  • Sales Analyst
  • Marketing Analyst
  • Sales Operations Analyst

Similar Occupations

If you are interested in exploring similar occupations, you may want to research the following job titles: