Web Content Producer

Career Area: Information Technology

Occupation Group: Front-End Application Design

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Web Content Producer earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $59,231

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

National

The average salary in the United States for those pursuing this career is $63,873

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

What Does a Professional in this Career Do?

Creates content for a website and works to increase the number of people to use the site. Writes articles, gathers and edits material from other writers, and arranges graphics, photos, videos and audio content at the site. Identifies a target audience and develops strategies to reach and build the audience and interact with users.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

LocationGrowth
North Carolina30+19.6%
Nationwide1475+14.9%

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Web Content Producer is expected to have in order to experience success in this field:

  • Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
  • Editing: Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information.
  • Communication Skills: The ability to convey information to another effectively and efficiently.
  • Writing: Experience expressing business messages effectively in written form. This may include planning drafting and revising as necessary.
  • Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.

Specialized Skills

These skills are specific to working in this career:

  • Content Management: Content management (CM), is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium.
  • Adobe Photoshop: Adobe Photoshop is a raster graphics editor developed and published by Adobe Systems for macOS and Windows.
  • Social Media: Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
  • Website Production: Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network).
  • Project Management: Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.

Distinguishing Skills

Any Web Content Producer that possesses the following skills will stand out against the competition:

  • Social Media Platforms: Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
  • Adobe Experience Manager (AEM): Working experience of Adobe Experience Manager (AEM), which is a digital experience management solution for marketers and IT to design and deliver experiences across web, mobile, in store, and any end point in the customer journey.
  • Multimedia: Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content.
  • Drupal: Drupal , a free and open source content-management framework written in PHP and distributed under the GNU General Public License, provides a back-end framework for at least 2.3% of all web sites worldwide ranging from personal blogs to corporate, political, and government sites.
  • Youtube: YouTube is an American video-sharing website headquartered in San Bruno, California.

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills:

  • Adobe Experience Manager (AEM): Working experience of Adobe Experience Manager (AEM), which is a digital experience management solution for marketers and IT to design and deliver experiences across web, mobile, in store, and any end point in the customer journey.
  • Interaction Design: Interaction design, often abbreviated as IxD, is the practice of designing interactive digital products, environments, systems, and services. While the digital side of this statement is true, interaction design is also useful when creating physical (non-digital) products, exploring how a user might interact with it.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Experience Required%
0 to 2 years33%
3 to 5 years56%
6 to 8 years9%

Many of the programs offered through NC State are designed for working professionals who need additional credentials to enhance existing work experience.

Students who do not have the expected level of experience may wish to look into internship and employment opportunities.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

  • Content Producer
  • Web Producer
  • Interactive Producer
  • Web Content Producer
  • Web Content Designer

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