In this course, you will create a business-to-business email marketing strategy that is designed to generate leads. You will plan an email drip campaign designed to nurture a lead that has come in via your website, and you will storyboard the journey of this prospect based on how they discovered your website. You will plan the course of the journey based on the calls to action placed in each message, and develop a metric that tells when it is time for a follow-up phone call.