The event and meeting planning industry is growing at a rapid pace, and creating new opportunities for professional event management professionals. This course will cover greener events, corporate social responsibility, and international best practices in the expanding event field. You will learn how technology, including the use of social media, may be harnessed to improve the financial, environmental and other strategic outcomes of a special event. You will review the keys to selecting the best registration method to help people wanting to attend events. You will learn a systematic approach to evaluating meeting objectives and group needs as they relate to menu design, pricing structures, guarantee strategies, negotiation items and overall information about food and beverage services. You will also be introduced to essential tools needed to prepare a budget for events of all sizes, and how to prepare and communicate presentations to clients.