Google Analytics is the de-facto platform for measuring and analyzing visitor traffic to your website or mobile application. In this class, you will learn how to configure and deploy your tracking code, and come to understand the Google Analytics interface, the metrics that are measured, how to use standard reports and how to create custom reports. Discussion will also touch on how Google Analytics is installed on a business website and an eCommerce website. This class will also prepare you to earn your Google Analytics Certification from Google.