YouTube and Video for Marketing



Video is central to an overall marketing plan and social media content strategy; this includes mobile apps, live streaming, 360 videos and more.  This class will provide you with an introduction to using videos to promote and market your business.

With YouTube, the second-largest search engine in the world, it is critical to know how to maximize its use to promote your business. Learn the many ways to attract the right customers with YouTube, including video, broadcast interviews and professional panel discussions. Learn what it takes to make money directly from your YouTube videos.  All you need to get started is the camera built into your laptop and internet access. The discussion will also address affordable equipment and demonstrate the equipment in class, including how to post your content on the web so it will be found and how to distribute it on social media sites. The developer of the class, Martin Brossman, has seven unique YouTube channels and over 1,000 subscribers.

See specific content information in "Learning Outcomes."

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