Pinterest for Business

Official Program Description

This hands-on course will teach you the concepts, techniques, and tools to develop and manage an effective Pinterest marketing program for your business.  This course is taught by social media expert Karen Tiede.

Who Should Attend

This course will be of special interest to participants who are already familiar with Pinterest as well as new users. This course will also be useful to the business person tasked with using Pinterest for their business; you will have created a useful business account by the end of the class.

Expected Outcomes

Upon completion of this course, you will understand pinterest and know how to use this for business marketing. You will know how to  create an account and edit photos to make special purpose pins.You also know other marketing platforms to use for marketing your business.


Understanding of personal computer and ability to use the Internet.

Attend and You Will Learn

Using Pinterest as a Unique Search Tool

  • The basics of using Pinterest
  • Pinterest as a business marketing tool

Defining Policy

Managing Logins

  • Group and secret boards
  • What makes a good pin?

Establishing Business Accounts

  • Setting up
  • Naming
  • Verifying
  • Analytics

Building a Following

Using Pinterest to Sell from Your Website

Understanding Copyright in Internet Marketing

Staging Pinterest Accounts for Maximum Impact

Using Simple Photo Edits to Create Custom Images for Special Purpose Pins

Other Platforms for Visual Marketing

  • Instagram
  • Houzz
  • Polyvore
  • Tumblr

Additional Information

Instructor: Karen Tiede

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.