This six-hour course will provide you with an overview of marketing concepts associated with mobile apps, including an understanding of the Android market, legal issues for consideration, ways to make money with ads, in-app billing options, app marketplaces, and additional ways to get the word out. After this introduction to making and marketing apps, it is recommended that you take the online course, Your Mobile App Marketing Plan, for in-depth exploration of the marketing concepts presented in this course and to develop your own marketing plan for your mobile apps.
Anyone interested in marketing a mobile app
Upon completion of this Mobile App Certificate you will know the process of creating and developing apps for the mobile device.
Instructor: Eric Schmieder