Community Relations Manager

Career Area: Marketing and Public Relations

Occupation Group: Communications and Public Relations

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Community Relations Manager earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $48,937

National

The average salary in the United States for those pursuing this career is $54,481

What Does a Professional in this Career Do?

Works for a business or organization to develop strategies and programs that represent the business favorably and which create a positive relationship with its community and customers. Manages community relations programs that are in alignment with business strategies. May direct or administer the charitable contributions, grants and volunteer programs.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Community Relations Manager is expected to have in order to experience success in this field:

• Communication Skills: The ability to convey information to another effectively and efficiently.
• Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
• Writing: Experience expressing business messages effectively in written form. This may include planning drafting and revising as necessary.
• Organizational Skills: Experience with a systematic process of structuring, integrating, co-ordinating task goals, and activities to resources in order to attain objectives.
• Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.

Specialized Skills

These skills are specific to working in this career:

• Social Media: Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
• Budgeting: Experience planning how the financial resources of a business or department are to be allocated during the next business period.
• Customer Service: Working experience with the provision of service to customers before, during and after a purchase.
• Market Strategy: Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies that contribute to the goals of the company and its marketing objectives.
• Community Relations: Firm's interactions with the people constituting the environment it operates in and draws resources from, to foster mutual understanding, trust, and support.

Distinguishing Skills

Any Community Relations Manager that possesses the following skills will stand out against the competition:

• Social Media Tools: Working experience of Social Media Tools. Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
• Marketing Strategy Development: The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
• Event Planning: Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans.
• Fundraising: Fundraising or fund raising (also known as development) is the process of gathering voluntary contributions of money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies (see also crowd funding).

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

• Community Manager
• Assistant Community Manager
• Community Relations Manager
• Community Relations Manager External Sales
• Growth Marketing Manager - Community Solar