General Manager

Career Area: Business Management and Operations

Occupation Group: General Managers

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical General Manager earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $74,503

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

National

The average salary in the United States for those pursuing this career is $81,061

*The salaries depicted here are representative of the range of salaries posted in job listings over the past year. Living wage in North Carolina is $30,000.

What Does a Professional in this Career Do?

Manages all aspects of a business. May be responsible for managing a small business, or managing one division or department of a larger business. Oversees administration, finance, communication and marketing as well as operations for a company. Reports to business owners, executive management or a board of directors.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

LocationGrowth
North Carolina2998+13.2%
Nationwide86853+9.1%

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every General Manager is expected to have in order to experience success in this field:

  • Communication Skills: The ability to convey information to another effectively and efficiently.
  • Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
  • Planning: Working experience with the process of thinking about and organizing the activities required to achieve desired goals.
  • Problem Solving: Problem solving consists of using generic or ad hoc methods, in an orderly manner, for finding solutions to problems.
  • Organizational Skills: Experience with a systematic process of structuring, integrating, co-ordinating task goals, and activities to resources in order to attain objectives.

Specialized Skills

These skills are specific to working in this career:

  • Budgeting: Experience planning how the financial resources of a business or department are to be allocated during the next business period.
  • Scheduling: Working experience making schedules, which are basic time-management tools, consisting of a list of times at which possible tasks, events, or actions are intended to take place withing an organization.
  • Customer Service: Working experience with the provision of service to customers before, during and after a purchase.
  • Staff Management: Working experience with the management of subordinates in an organization.
  • Project Management: Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.

Distinguishing Skills

Any General Manager that possesses the following skills will stand out against the competition:

  • Onboarding: Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders.
  • Operations Management: Operations management is an area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services.
  • Business Operations: Experience working with organizational teams to manage the operation and financial performance of a business.
  • Business Management: Working experience of Business Management, which is the activities associated with running a company, such as controlling, leading, monitoring, organizing, and planning.
  • Business Strategy: Strategic management is the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Experience Required%
0 to 2 years18%
3 to 5 years41%
6 to 8 years16%

Many of the programs offered through NC State are designed for working professionals who need additional credentials to enhance existing work experience.

Students who do not have the expected level of experience may wish to look into internship and employment opportunities.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

  • General Manager
  • District Manager
  • Area Manager
  • Business Manager
  • General Manager In Training

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