Search Engine Optimization Specialist

Career Area: Marketing and Public Relations

Occupation Group: Marketing Specialists

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Search Engine Optimization Specialist earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $65,539

National

The average salary in the United States for those pursuing this career is $66,020

What Does a Professional in this Career Do?

Develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Search Engine Optimization Specialist is expected to have in order to experience success in this field:

• Communication Skills: The ability to convey information to another effectively and efficiently.
• Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
• Research: Experience performing creative and systematic work to understand a product, market, or customer, either before building a new solution, or to troubleshoot an existing issue
• Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
• Writing: Experience expressing business messages effectively in written form. This may include planning drafting and revising as necessary.

Specialized Skills

These skills are specific to working in this career:

• Google Analytics: Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
• Search Engine Optimization (SEO): Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results.
• Keyword Research: Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.
• Project Management: Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.
• Digital Marketing: Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Distinguishing Skills

Any Search Engine Optimization Specialist that possesses the following skills will stand out against the competition:

• Search Engine Marketing (SEM): Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
• Content Marketing: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.
• Copywriting: Working experience writing content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
• Paid Search: Working experience of Paid Search, which advertising within the sponsored listings of a search engine or a partner site by paying either each time an ad is clicked (pay-per-click - PPC) or less commonly, when an ad is displayed (cost-per-impression - CPM).
• Adobe Analytics: Working experience of Adobe Analytics. Adobe Analytics is an industry leading solution that empowers you to understand your customers as people what they want, need, and believe.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

• Seo Specialist
• Seo Strategist
• Seo Analyst
• Seo Content Writer
• Keyword

Similar Occupations

If you are interested in exploring similar occupations, you may want to research the following job titles:

• Digital Marketing Analyst