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Course Description

Through the introduction of the nine-step social media marketing process — inventory, discovery, hypothesis, audit, and planning, including metrics, reporting, and quality — and experience creating a solution via a hands-on marketing project, our goal is to provide you with a well-rounded education in social media marketing that will foster career growth and creativity. Gain a portfolio-building design project and a clear understanding of marketing principles and processes that will enable you to either begin creating or continue developing your marketing activities and portfolio after you complete the program. 

This certificate is tailored for marketing professionals and non-professionals alike who are looking to either advance their careers or who are shifting focus. Marketing professionals may be introduced to methods that you may not be familiar with. For non-creative professionals, this course in marketing methodologies can be applied to career paths that have not traditionally included marketing responsibilities.

This is a Synchronous and Collaborative Remote Experiential Learning certificate for greater one-on-one opportunities. NC State’s Social Media Management program enables real-time interactions between students, faculty, and industry professionals. In addition, our intimate maximum class size of 18 students will enable in-depth discussions and exchange of ideas to maximize your learning experience and results.

Meet the Instructors

Martin Brossman, Brossman & Associates

Martin is committed to economic growth from the ground up through small and micro-businesses. He is a success coach, speaker, trainer, and author who incorporates social media training to accelerate growth for entrepreneurs and small businesses. Martin has originated in-person and online networking groups, facilitating valuable business connections among members.

Karen Tiede, Red Tuxedo

Karen Tiede is a social media marketing consultant/trainer and textile artist who has successfully applied social media to market her work and provides social media management services to clients. Karen brings 15+ years of corporate process design and improvement experience to her work with professional, academic, and small business consulting.