Marketing Operations Analyst

Career Area: Planning and Analysis

Occupation Group: Business Analysis

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Marketing Operations Analyst earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $67,170

National

The average salary in the United States for those pursuing this career is $75,030

What Does a Professional in this Career Do?

Analyzes and reports data on marketing processes to help a business or organization improve efficiency and support marketing operations. Documents marketing-related business processes and identifies opportunities for improvements.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Marketing Operations Analyst is expected to have in order to experience success in this field:

• Communication Skills: The ability to convey information to another effectively and efficiently.
• Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
• Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
• Detail-Oriented: A detail oriented person is someone who pays attention to the details and can make a conscious effort to understand causes instead of just the effects, and that does this in a second nature type of way.
• Problem Solving: Problem solving consists of using generic or ad hoc methods, in an orderly manner, for finding solutions to problems.

Specialized Skills

These skills are specific to working in this career:

• Operations Analysis: Definition of operations analysis: the systematic examination of a tactic or other military procedure usually by mathematical and statistical methods to determine its efficiency and to devise or indicate possible improvements
• Marketing Operations: The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing.
• Marketing: Marketing is the study and management of exchange relationships.
• SQL: SQL ( ESS-kew-EL or SEE-kwl, Structured Query Language) is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS).
• Salesforce: Salesforce provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events.

Distinguishing Skills

Any Marketing Operations Analyst that possesses the following skills will stand out against the competition:

• Data Mining: Data mining is the computing process of discovering patterns in large data sets involving methods at the intersection of machine learning, statistics, and database systems.
• Microsoft Power BI: Working experience of Microsoft Power BI. Power BI is a business analytics service provided by Microsoft. It provides interactive visualizations with self-service business intelligence capabilities, where end users can create reports and dashboards by themselves, without having to depend on information technology staff or database administrators.
• Consumer Segmentation: Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
• Ad Operations: Ad Operations (aka online ad operations, online advertising operations, online ad ops, ad ops, and ops in the trade) refers to processes and systems that support the sale and delivery of online advertising
• Consumer Research: Consumer research is the research done on consumers preferences, attitudes, loyalty, usage and behavior in a market. It helps in understanding customers so that the marketing campaigns can be designed accordingly.

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills:

• Machine Learning: Machine learning is the subfield of computer science that, according to Arthur Samuel, gives computers the ability to learn without being explicitly programmed. Samuel, an American pioneer in the field of computer gaming and artificial intelligence, coined the term machine learning in 1959 while at IBM. Evolved from the study of pattern recognition and computational learning theory in artificial intelligence, machine learning explores the study and construction of algorithms that can learn from and make predictions on data such algorithms overcome following strictly static program instructions by making data-driven predictions or decisions, through building a model from sample inputs.
• Microsoft Power BI: Working experience of Microsoft Power BI. Power BI is a business analytics service provided by Microsoft. It provides interactive visualizations with self-service business intelligence capabilities, where end users can create reports and dashboards by themselves, without having to depend on information technology staff or database administrators.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

• Marketing Operations Analyst
• Senior Consultant, Personal Insurance Marketing Analytics
• Operations Analyst
• Senior Analyst, Digital Marketing Operations
• Senior Analyst Us Consumer Marketing Operational Excellence

Similar Occupations

If you are interested in exploring similar occupations, you may want to research the following job titles:

• Data Analyst (Marketing)
• Marketing Automation Analyst
• Strategic Marketing Analyst
• Corporate Development Analyst / Manager
• Digital Marketing Analyst
• Marketing Campaign Analyst