Chief Marketing Officer

Career Area: Marketing and Public Relations

Occupation Group: Marketing Specialists

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Chief Marketing Officer earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $97,349

National

The average salary in the United States for those pursuing this career is $110,439

What Does a Professional in this Career Do?

Corporate executive with overall responsibility for the marketing activities of a company. Oversees marketing and advertising staff. Oversees the planning, development and execution of an organization's marketing and advertising initiatives. Generates revenue by increasing sales through successful marketing for the entire company.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Chief Marketing Officer is expected to have in order to experience success in this field:

• Communication Skills: The ability to convey information to another effectively and efficiently.
• Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
• Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
• Planning: Working experience with the process of thinking about and organizing the activities required to achieve desired goals.
• Research: Experience performing creative and systematic work to understand a product, market, or customer, either before building a new solution, or to troubleshoot an existing issue

Specialized Skills

These skills are specific to working in this career:

• Marketing: Marketing is the study and management of exchange relationships.
• Market Strategy: Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies that contribute to the goals of the company and its marketing objectives.
• Budgeting: Experience planning how the financial resources of a business or department are to be allocated during the next business period.
• Social Media: Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
• Digital Marketing: Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Distinguishing Skills

Any Chief Marketing Officer that possesses the following skills will stand out against the competition:

• Consumer Segmentation: Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
• Global Marketing: Global marketing is marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.
• Content Marketing: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.
• Marketing Operations: The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing.
• Fundraising: Fundraising or fund raising (also known as development) is the process of gathering voluntary contributions of money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies (see also crowd funding).

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills:

• Global Marketing: Global marketing is marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

• Chief Marketing Officer
• Chief Product Officer
• Chief Strategy Officer
• Chief Commercial Officer
• Marketing Officer

Similar Occupations

If you are interested in exploring similar occupations, you may want to research the following job titles:

• Marketing Operations Manager
• Marketing Manager (General)
• Brand Manager