E-Commerce Web Designer

Career Area: Information Technology

Occupation Group: Front-End Application Design

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical E-Commerce Web Designer earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $56,390

National

The average salary in the United States for those pursuing this career is $59,851

What Does a Professional in this Career Do?

Creates website design to support marketing for a company. Creates design for website pages, advertisements and site marketing campaigns. Develops visual elements and layout for a website and works to make the site visually appealing and easy to navigate.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every E-Commerce Web Designer is expected to have in order to experience success in this field:

• Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
• Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
• Detail-Oriented: A detail oriented person is someone who pays attention to the details and can make a conscious effort to understand causes instead of just the effects, and that does this in a second nature type of way.
• Communication Skills: The ability to convey information to another effectively and efficiently.
• Organizational Skills: Experience with a systematic process of structuring, integrating, co-ordinating task goals, and activities to resources in order to attain objectives.

Specialized Skills

These skills are specific to working in this career:

• E-Commerce: E-commerce is a transaction of buying or selling online.
• Web Site Design: The term web design is normally used to describe the design process relating to the front-end design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development.
• Adobe Photoshop: Adobe Photoshop is a raster graphics editor developed and published by Adobe Systems for macOS and Windows.
• Graphic Design: Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration.
• Adobe Illustrator: Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems.

Distinguishing Skills

Any E-Commerce Web Designer that possesses the following skills will stand out against the competition:

• Front-end Development: Front-end web development, is the practice of producing HTML, CSS and JavaScript for a website or Web Application so that a user can see and interact with them directly.
• Search Engine Optimization (SEO): Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results.
• Bootstrapping: Working experience of Bootstrapping, which refers to a self-starting process that is supposed to proceed without external input. In computer technology the term usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed.
• Copywriting: Working experience writing content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
• WordPress: WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. To function, WordPress has to be installed on a web server, which would either be part of an Internet hosting service or a network host in its own right.

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills:

• Information Architecture: Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape.
• Adobe Experience Manager (AEM): Working experience of Adobe Experience Manager (AEM), which is a digital experience management solution for marketers and IT to design and deliver experiences across web, mobile, in store, and any end point in the customer journey.
• User Research: Working experience of User Research, which focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. This field of research aims at improving the usability of products by incorporating experimental and observational research methods to guide the design, development, and refinement of a product. User researchers often work alongside designers, engineers, and programmers in all stages of product creation and idealization.
• Usability Testing: Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

• Web Designer
• Website Designer
• Freelance Web Designer
• Freelance Web Designer/Graphic Designer
• Senior Web Designer

Similar Occupations

If you are interested in exploring similar occupations, you may want to research the following job titles:

• Web Designer
• Web Content Producer
• Multimedia Designer / Animator