Product Marketing Analyst

Career Area: Marketing and Public Relations

Occupation Group: Marketing Specialists

Salary

Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.

An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.

A typical Product Marketing Analyst earns the following wages (national and state):

State

The average salary in North Carolina for those pursuing this career is $84,556

National

The average salary in the United States for those pursuing this career is $81,170

What Does a Professional in this Career Do?

Works with both developers and users to implement new products, as well as utilize data and user feedback to suggest improvements.

Employment Trends

The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.

Job demand and job growth is expected at the following rates:

Skills

A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:

Baseline Skills

The following are baseline skills every Product Marketing Analyst is expected to have in order to experience success in this field:

• Communication Skills: The ability to convey information to another effectively and efficiently.
• Research: Experience performing creative and systematic work to understand a product, market, or customer, either before building a new solution, or to troubleshoot an existing issue
• Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
• Creativity: Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.
• Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.

Specialized Skills

These skills are specific to working in this career:

• Product Marketing: Product marketing is the process of promoting and selling a product to an audience.
• Product Development: In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market.
• Product Management: Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.
• Marketing: Marketing is the study and management of exchange relationships.
• Market Research: Market research (also in some contexts known as Industrial Research) is any organized effort to gather information about target markets or customers.

Distinguishing Skills

Any Product Marketing Analyst that possesses the following skills will stand out against the competition:

• Digital Marketing: Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
• Product Research: Marketing research that provides information on the desired characteristics of a product or service is calledproduct research.
• Quantitative Research: Knowledge of, or experience performing, the systematic empirical investigation of observable phenomena via statistical, mathematical or computational techniques.
• Marketing Analytics: Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
• Marketing Operations: The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing.

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills:

• Go-to-market Strategy: A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage.

Experience

This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.

Common Job Titles

It is possible to find work in this field in positions commonly listed as the following job titles:

• Product Analyst
• Product Marketing Lead
• Product Marketing Analyst
• Market Research Analyst
• Senior Product Marketing Analyst

Similar Occupations

If you are interested in exploring similar occupations, you may want to research the following job titles:

• Strategic Marketing Analyst
• Marketing Analyst
• Marketing Automation Analyst
• Trade Marketing Analyst
• Product Manager
• Marketing Campaign Analyst
• Digital Marketing Analyst