Trade Marketing Analyst
Career Area: Marketing and Public Relations
Occupation Group: Marketing Specialists
Salary
Percentile wages tell how much a certain percentage of an overall population in a geographic area or within a given industry or field makes. The percentile wage estimate is the value of a wage below which a certain percent of workers fall.
An example would be the 25th percentile, 25 percent of workers employed in that occupation earn less and 75 percent earn more than the estimated wage value. At the 75th percentile, 75 percent of workers employed in that occupation earn less and 25 percent earn more than the estimated wage value.
A typical Trade Marketing Analyst earns the following wages (national and state):
State
The average salary in North Carolina for those pursuing this career is $44,567
National
The average salary in the United States for those pursuing this career is $57,709
What Does a Professional in this Career Do?
Ensures that trade promotions are appropriately planned, accrued for and reconciled through the trade management system
Employment Trends
The job demand and job growth statistics shown here were derived from job posts over the past year. Expected job growth projections are extrapolated from year-over-year job post listing history.
Job demand and job growth is expected at the following rates:
| Location | Growth | |
|---|---|---|
| North Carolina | 80 | +24% |
| Nationwide | 2367 | +20.4% |
Skills
A professional in this position typically utilizes the following skills in the course of everyday work in this exciting and challenging field:
Baseline Skills
The following are baseline skills every Trade Marketing Analyst is expected to have in order to experience success in this field:
- Communication Skills: The ability to convey information to another effectively and efficiently.
- Detail-Oriented: A detail oriented person is someone who pays attention to the details and can make a conscious effort to understand causes instead of just the effects, and that does this in a second nature type of way.
- Teamwork / Collaboration: Experience working in collaborative efforts with a team to achieve a common goal or to complete a task in the most effective and efficient way.
- Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
- Organizational Skills: Experience with a systematic process of structuring, integrating, co-ordinating task goals, and activities to resources in order to attain objectives.
Specialized Skills
These skills are specific to working in this career:
- Merchandising: In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer.
- Retail Industry Knowledge: Requires Retail Industry Knowledge. All businesses that sell goods and services to consumers fall under the umbrella of retailing, but there are several directions we can take from here. For starters, there are department stores, discount stores, specialty stores and even seasonal retailers.
- Customer Contact: Experience working with business processes and technologies that are designed to engage customers and facilitate communication by a variety of channels.
- Shrinkage Reduction: In accounting, inventory shrinkage (sometimes shortened to shrinkage or shrink) is when a retailer has fewer items in stock than in the inventory list due to clerical error or goods being damaged, lost, or stolen between the point of manufacture (or purchase from a supplier) and the point of sale.
- Hazardous Waste: Hazardous waste is waste that poses substantial or potential threats to public health or the environment.
Distinguishing Skills
Any Trade Marketing Analyst that possesses the following skills will stand out against the competition:
- Sales Analytics: Sales analytics is the process used to identify, model, understand and predict sales trends and sales results while helping in the understanding of these trends and finding improvement points.
- Market Research: Market research (also in some contexts known as Industrial Research) is any organized effort to gather information about target markets or customers.
- Market Analysis: A market analysis studies the attractiveness and the dynamics of a special market within a special industry.
- Trade Marketing: Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level.
- Consumer Research: Consumer research is the research done on consumers preferences, attitudes, loyalty, usage and behavior in a market. It helps in understanding customers so that the marketing campaigns can be designed accordingly.
Experience
This position typically requires the following level of experience. The numbers presented in the pie charts below were derived from actual job posts over the past year. Not all job postings list experience requirements.
| Experience Required | % |
| 0 to 2 years | 75% |
| 3 to 5 years | 20% |
| 6 to 8 years | 3% |
Many of the programs offered through NC State are designed for working professionals who need additional credentials to enhance existing work experience.
Students who do not have the expected level of experience may wish to look into internship and employment opportunities.
Common Job Titles
It is possible to find work in this field in positions commonly listed as the following job titles:
- Backroom Coor
- Market Planning Analyst - Corporate - Us
- Category Analyst
- Sales Analyst
- Marketing Analyst
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